Bestinvest says
The fund benefits from an experienced fund manager in Adrian Frost, who has a successful equity income track record that dates back to 1988. His investment approach has evolved to utilise the bespoke quantitative systems developed by Artemis whilst maintaining his own fundamental approach to investing. Additionally he makes full use of the IMA sector rules and may invest up to 20% of the fund in European equities as well up to 10% in corporate bonds in order diversify portfolio risk and increase the fund's yield. A core fund for equity income investors.
The target of the fund is to achieve an income level of at least 110% of the FTSE All Share Index. The standard income criteria aside the other goals are to grow the level of income yielded by the fund and to provide some capital growth. The investment philosophy is split 70/30 between stock specific drivers and top down macro economic factors. Fund manager Adrian Frost focuses on growth in cashflow and dividend cover as a driver of stock selection. He will also refer to in house bespoke system SMART GARP, developed by European fund manager Philip Wolstencroft, to provide economic signposts with the Quest System providing stock data.