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Friends Provident have taken a very simplistic approach to investing within the distribution peer group in that they have created a product with only two asset classes. Corporate bonds managed by Philip Hunt and UK Equity Income managed by William Logie.
The group do not try to add much at asset allocation level with this being set at approximately 60/40 in favour of fixed interest on a full time basis, (there is some "tweaking at the edges but this very limited).
The equity income portion is managed in a no frills approach avoiding areas such as telecoms, with the fixed interest team taking a well though out and innovative approach to corporate bond selection.