Bestinvest says
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The fund's objective is to provide long term capital growth by investing primarily in companies throughout the world benefiting from consumer driven opportunities.
Fund is looking to benefit from the evolving human behaviour - changes to consumer demand and lifestyle preferences. It will look to access the long-term shifts in those preferences, caused by ageing population, migrating workforce and new buying patters. It will mainly look into demographics, health and luxury. The fund will invest in companies that benefit from this consumer changes by providing the goods required.