Archived article: This article was correct at the time of publishing. Tax, investments and pension rules can change over time so the information below may not be current.

ISA deadline – are you a late entrant or an early bird?

The deadline to use your ISA allowance is on the same day each year, 5 April. We’ve been helping people with their savings and investments for a long time and we’ve seen many 5 Aprils come and go. What we’ve noticed is that ISA savers fall into one of two groups – the late entrants and the early birds. Which one are you?

Lee Dooley Lee Dooley
25 February 2016

Better three hours too soon than a minute too late

Late entrants are those who haven’t yet invested their full 2015/16 £15,240 ISA allowance. There certainly isn’t anything wrong with that, but you should make sure that you don’t leave it until the last minute on 5 April to invest and secure it.

We’ve seen some horrors in our time, where people have invested mere moments after the deadline and have subsequently missed out on using their full allowance. Remember that if you’re still deciding where to invest, you can always secure your allowance in cash and then pick your funds at a more convenient time.

It’s never too early for an early bird

ISA early birds wait patiently until the 6 April rolls around. When the late entrants log off and go to bed, the early birds are ready to get started on making the most of their new allowance.

Why be prepared? Well, your investments will grow tax-efficiently for longer and the earlier you invest, the more of a boost your investments are likely to get from compounding, the snowballing effect that happens over time as your earnings generate more earnings.

Our top ISA investment ideas

Our new guide features some of our top fund picks for your ISA. For the late entrants still deciding where to invest, it’s incredibly useful – with highly rated funds all in one place, securing your ISA allowance and investing before the deadline couldn’t be easier.

And for the early birds, why not get a head start now? Draw up a list of all the funds in our guide that you like and then invest your ISA allowance when 6 April finally arrives. Download the guide today.

Discover our award-winning ISA

Bestinvest was voted Best Self-select ISA Provider by the Financial Times and Investors Chronicle in 2015. Find out more about our ISA and open one here today.


The value of investments, and the income derived from them, can go down as well as up and you can get back less than you originally invested. This article does not constitute personal advice. If you are in doubt as to the suitability of an investment please contact one of our advisers. Past performance is not a guide to future performance. Prevailing tax rates and reliefs are dependent on your individual circumstances and are subject to change. Please note we do not provide tax advice.