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Why us
Planning ahead

You’ve worked hard for your money. Bestinvest it.

Find the fastest path to your investment goals with free expert coaching and smart planning tools. All for less than you think.

With investment, your capital is at risk.

35 years+
assets under administration
assets under administration

IconWe’ve lowered our fees

Pay no more than 0.2% service fee on our Ready-made Portfolios, and online share trading is now just £4.95. See our pricing

We’ve lowered our fees

Helping you Bestinvest for your future

Whether you’re new to investing or a seasoned shareholder, we have everything you need to make the most of your money.

See our Best Funds, and avoid the worst

See our Best Funds, and avoid the worst

Our investment experts help identify constantly poor performing funds in Spot the Dog, and The Best™ Funds List lets you tap into our insights to help you choose from thousands of funds.

The Best™ Funds List is a trademark of Bestinvest.

Invest the way you want

Invest the way you want

Choose from our wide range of Ready-made Portfolios or pick your own investments from over 3,000 shares and funds.

See how your money could grow

See how your money could grow

Travel into the future with our smart investment tools and insights. Whether you’re a bull or a bear, our projections are tailored to your investments.

Keep track of your goals

Keep track of your goals

Big dreams? With our goal planner and simulator, you can learn how to make them a reality.

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Speak to a Coach for free

There’s always more to learn about investing and managing your money. That’s why we offer all our customers free coaching online or over the phone with one of our qualified financial planners. No obligation, no catches.

Why Bestinvest?


Low on jargon. High on clarity. We make investing as straightforward as it should be.


We launched in 1986 but our roots go back much further. We’re regulated by the FCA.


With live support and expert coaching, we’re here for you if you need help along the way.

Choose what to invest in

Stocks & Shares ISA

Invest up to £20,000 each year in the stock market and keep your gains tax free.

Junior ISA

Get your children started with tax-free investments of up to £9,000 each year.

Personal Pension (SIPP)

Planning ahead? Get flexibility with a Self-invested Personal Pension.

Investment Account

Invest with low annual fees, no fund dealing charges and our easy share-dealing service.


An advanced type of investment which comes with more risk.

See how we’re different

With free expert coaching, smart planning tools and competitive pricing, we have more to offer than many leading investment platforms or robo-advisors. You can be sure you’re Bestinvesting your money with us.

*Robo-advisors are digital platforms that provide automated, algorithm-driven financial planning services with little to no human supervision. Included here are Nutmeg, MoneyFarm, Wealthify and Moneybox, representing ~63% of the robo market (Q3 '21)

**Other leading brands. These are online services that allow you to buy, sell and hold investments. Included here are Hargreaves Lansdown, Interactive Investor, AJ Bell Youinvest and Fidelity, representing ~85% of the platform market (Q3 ’21).

Source: Boring Money assessment of competitor websites as at January 2022

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Latest insights from our experts

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Note: Our client and AUA figures are as of 31st March 2022. 

FCA regulated with full FSCS protection.