You’ve worked hard for your money. Bestinvest it.
Find the fastest path to your investment goals with free expert coaching and smart planning tools. All for less than you think.
With investment, your capital is at risk.
We’ve lowered our fees
Pay no more than 0.2% service fee on our Ready-made Portfolios, and online share trading is now just £4.95. See our pricing
Helping you Bestinvest for your future
Whether you’re new to investing or a seasoned shareholder, we have everything you need to make the most of your money.
See our Best™ Funds, and avoid the worst
Our investment experts help identify constantly poor performing funds in Spot the Dog, and The Best™ Funds List lets you tap into our insights to help you choose from thousands of funds.
The Best™ Funds List is a trademark of Bestinvest.
Invest the way you want
Choose from our wide range of Ready-made Portfolios or pick your own investments from over 3,000 shares and funds.
See how your money could grow
Travel into the future with our smart investment tools and insights. Whether you’re a bull or a bear, our projections are tailored to your investments.
Keep track of your goals
Big dreams? With our goal planner and simulator, you can learn how to make them a reality.
Speak to a Coach for free
There’s always more to learn about investing and managing your money. That’s why we offer all our customers free coaching online or over the phone with one of our qualified financial planners. No obligation, no catches.
Why Bestinvest?
Simple
Low on jargon. High on clarity. We make investing as straightforward as it should be.
Trusted
We launched in 1986 but our roots go back much further. We’re regulated by the FCA.
Supportive
With live support and expert coaching, we’re here for you if you need help along the way.
See how Bestinvest works
Choose what to invest in
Stocks & Shares ISA
Invest up to £20,000 each year in the stock market and keep your gains tax free.
Junior ISA
Get your children started with tax-free investments of up to £9,000 each year.
Personal Pension (SIPP)
Planning ahead? Get flexibility with a Self-invested Personal Pension.
Investment Account
Invest with low annual fees, no fund dealing charges and our easy share-dealing service.
VCTs
An advanced type of investment which comes with more risk.
See how we’re different
*Robo-advisors are digital platforms that provide automated, algorithm-driven financial planning services with little to no human supervision. Included here are Nutmeg, MoneyFarm, Wealthify and Moneybox, representing ~63% of the robo market (Q3 '21)
**Other leading brands. These are online services that allow you to buy, sell and hold investments. Included here are Hargreaves Lansdown, Interactive Investor, AJ Bell Youinvest and Fidelity, representing ~85% of the platform market (Q3 ’21).
Source: Boring Money assessment of competitor websites as at January 2022
Start investing with us now
*As at 31 December 2021