The most popular assets on Bestinvest
We share which funds, shares, ETFs and Investment Trusts our clients are investing in the most.
The value of your investments and the income from them may go down as well as up, and you could get back less than you invested.
The lists are provided for information purposes only. They should not be taken as a personal recommendation and are not intended to provide advice. All clients should carry out their own research and get financial advice before investing if unsure. The top 10 is based on the number of “buys” from Bestinvest clients from 1 January - 5 December 2025.
Most purchased funds by our clients
Full year 2025
| Rank | Name | Type |
| 1. |
Fund of funds |
|
| 2. |
Global |
|
| 3. |
Fund of funds |
|
| 4. |
UK All Companies |
|
| 5. |
North America |
|
| 6. |
Fund of funds |
|
| 7. |
Global |
|
| 8. |
Technology and Technology Innovation |
|
| 9. |
Global |
|
| 10. |
Fund of funds |
Most purchased shares by our clients
Full year 2025
| Rank | Name | Type |
| 1. |
Aerospace & Defense |
|
| 2. |
Technology |
|
| 3. |
Life Insurance |
|
| 4. |
Defense and Aeronautics |
|
| 5. |
Energy |
|
| 6. |
Household Goods |
|
| 7. |
Automotive and Energy |
|
| 8. |
Insurance |
|
| 9. | HSBC Holdings PLC |
Banking |
| 10. | MicroStrategy Inc |
Technology |
Most purchased Exchange Traded Funds (ETFs) by our clients
Full year 2025
| Rank | Name | Type |
| 1. |
North America |
|
| 2. |
Commodities and Natural Resources |
|
| 3. |
Commodities and Natural Resources |
|
| 4. |
Global |
|
| 5. |
Commodities and Natural Resources |
|
| 6. |
North America |
|
| 7. |
UK All Companies |
|
| 8. | WisdomTree Physical Gold |
Exchange Traded Funds |
| 9. |
Exchange Traded Funds |
|
| 10. |
Global |
An ETF is an Exchange Traded Fund and an ETC is an Exchange Traded Commodity.
Most purchased Investment Trusts by our clients
Full year 2025
| Rank | Name | Type |
| 1. |
UK Equity Income |
|
| 2. |
Global |
|
| 3. |
Global Equity Income |
|
| 4. |
Technology and Technology Innovation |
|
| 5. |
Technology and Technology Innovation |
|
| 6. | Greencoat UK Wind PLC |
Renewable Energy Infrastructure |
| 7. |
UK Equity Income |
|
| 8. |
Global |
|
| 9. |
Renewable Infrastructure |
|
| 10. | Alliance Witan PLC |
Global |
Most purchased for monthly investment savings
Full year 2025
| Rank | Name | Type |
| 1. |
Fund of funds |
|
| 2. |
Fund of funds |
|
| 3. |
Fund of funds |
|
| 4. |
Global |
|
| 5. |
Global |
|
| 6. |
Global |
|
| 7. |
UK All Companies |
|
| 8. |
Fund of funds |
|
| 9. |
North America |
|
| 10. | Vanguard FTSE Developed World ex UK Equity Index Fund |
Global |
Previous months
| 2025 | 2024 |