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The most popular assets on Bestinvest

The most popular assets on Bestinvest

Who’s buying what on Bestinvest? Every month, we share which funds, shares, ETFs and Investment Trusts our clients are investing in the most.

The value of your investments and the income from them may go down as well as up, and you could get back less than you invested.

The lists are provided for information purposes only. They should not be taken as a personal recommendation and are not intended to provide advice. All clients should carry out their own research and get financial advice before investing if unsure.

Most purchased funds by our clients

August 2025

Rank Name Type
1.

Artemis UK Select Fund

UK All Companies

2.

Fidelity Index World

Global

3.

TM Natixis Loomis Sayles U.S. Equity Leaders Fund

North America

4.

Evelyn Growth Portfolio

Fund of funds

5.

Evelyn Adventurous Portfolio

Fund of funds

6. Evelyn Smart Maximum Growth Portfolio

Fund of funds

7.

Fundsmith Equity Fund

Global

8.

Artemis Global Income Fund

Global 
9.

Evelyn Maximum Growth Portfolio

Fund of funds

10.

HSBC American Index

North America

Source: Bestinvest. Note: the top 10 is based on the number of “buys” during the month.

Most purchased shares by our clients

August 2025

Rank Name Type
1.

Rolls-Royce Holdings PLC

Aerospace & Defense

2.

NVIDIA Corp

Technology

3.

Taylor Wimpey PLC

Household Goods

4.

Legal & General Group PLC

Life Insurance

5.

Aviva PLC

Insurance

6.

BAE Systems PLC

Defense and Aeronautics

7.

Empire Metals

 Mining
8. Barclays PLC

Banking

9. Palantir Technologies Inc

Technology

10.

Lloyds Banking Group PLC

Banks

Most purchased Exchange Traded Funds (ETFs) by our clients

August 2025

Rank Name Type
1. Vanguard S&P 500 UCITS ETF North America
2.

Invesco Physical Gold ETC

Commodities and Natural Resources

3.

iShares Physical Gold ETC

Commodities and Natural Resources

4.

Vanguard FTSE All-World UCITS ETF

Global

5.

iShares Core FTSE 100 UCITS ETF

UK All Companies

6.

SPDR S&P 500 UCITS ETF

North America

7. Invesco Technology S&P UCITS ETF

North America

8.

SPDR MSCI World UCITS ETF

Global

9.

iShares Physical Silver ETC

Commodities and Natural Resources

10.

iShares Core MSCI World UCITS ETF

Global 

An ETF is an Exchange Traded Fund and an ETC is an Exchange Traded Commodity.

Most purchased Investment Trusts by our clients

August 2025

Rank Name Type
1.

Temple Bar Investment Trust PLC

UK Equity Income

2.

Polar Capital Technology Trust PLC

Technology and Technology Innovation

3.

Scottish Mortgage Investment Trust PLC

Global

4.

Allianz Technology Trust PLC

Technology and Technology Innovation

5.

JPMorgan Global Growth & Income PLC

Global Equity Income

6. Primary Health Properties PLC

Real Estate

7.

City of London Investment Trust PLC

UK Equity Income

8.

F&C Investment Trust PLC

Global

9.

TwentyFour Income Fund Ltd

Structured Finance

10.

Templeton Emerging Markets Investment Trust PLC

Global Emerging Markets

Most purchased for monthly investment savings

August 2025

Rank Name Type
1.

Evelyn Growth Portfolio

Fund of funds

2.

Evelyn Adventurous Portfolio

Fund of funds

3.

Evelyn Maximum Growth Portfolio

Fund of funds

4.

Fidelity Index World Fund

Global

5.

Fundsmith Equity Fund Portfolio

Global

6.

Vanguard LifeStrategy 100% Equity

Global

7.

Artemis UK Select Fund

UK All Companies

8.

TM Natixis Loomis Sayles U.S. Equity Leaders

North America

9.

Evelyn Smart Maximum Growth Portfolio

Fund of funds

10.

Vanguard FTSE Developed World ex UK Equity Index Fund

Global