The most popular assets on Bestinvest
Who’s buying what on Bestinvest? Every month, we share which funds, shares, ETFs and Investment Trusts our clients are investing in the most.
The value of your investments and the income from them may go down as well as up, and you could get back less than you invested.
The lists are provided for information purposes only. They should not be taken as a personal recommendation and are not intended to provide advice. All clients should carry out their own research and get financial advice before investing if unsure.
Most purchased funds by our clients
October 2025
| Rank | Name | Type |
| 1. |
Fund of funds |
|
| 2. |
Fund of funds |
|
| 3. |
Global |
|
| 4. |
UK All Companies |
|
| 5. |
Fund of funds |
|
| 6. |
Global Equity Income |
|
| 7. |
Technology and Technology Innovation |
|
| 8. | Global | |
| 9. |
North America |
|
| 10. |
Technology and Technology Innovation |
Source: Bestinvest. Note: the top 10 is based on the number of “buys” during the month.
Most purchased shares by our clients
October 2025
| Rank | Name | Type |
| 1. |
Aerospace & Defense |
|
| 2. |
Life Insurance |
|
| 3. |
Technology |
|
| 4. | Fidelity Special Values PLC |
UK All Companies |
| 5. |
Banking |
|
| 6. |
Mining |
|
| 7. |
Household Goods |
|
| 8. | BAE Systems PLC |
Defense and Aeronautics |
| 9. | B&M European Value Retail |
Retailers |
| 10. | Kefi Gold and Copper PLC |
Mining |
Most purchased Exchange Traded Funds (ETFs) by our clients
October 2025
| Rank | Name | Type |
| 1. |
Commodities and Natural Resources |
|
| 2. |
Commodities and Natural Resources |
|
| 3. |
North America |
|
| 4. |
Commodities and Natural Resources |
|
| 5. |
Global |
|
| 6. |
Exchange Traded Funds |
|
| 7. |
Exchange Traded Funds |
|
| 8. |
UK All Companies |
|
| 9. |
Exchange Traded Funds |
|
| 10. |
Commodities and Natural Resources |
An ETF is an Exchange Traded Fund and an ETC is an Exchange Traded Commodity.
Most purchased Investment Trusts by our clients
October 2025
| Rank | Name | Type |
| 1. |
UK Equity Income |
|
| 2. |
Technology and Technology Innovation |
|
| 3. |
Global Emerging Markets |
|
| 4. |
Global |
|
| 5. |
Technology and Technology Innovation |
|
| 6. |
UK Equity Income |
|
| 7. |
Commodities and Natural Resources |
|
| 8. |
Structured Finance |
|
| 9. |
Global |
|
| 10. |
Global Equity Income |
Most purchased for monthly investment savings
October 2025
| Rank | Name | Type |
| 1. |
Fund of funds |
|
| 2. |
Fund of funds |
|
| 3. |
Fund of funds |
|
| 4. |
Global |
|
| 5. |
Global |
|
| 6. |
Global |
|
| 7. |
UK All Companies |
|
| 8. |
North America |
|
| 9. |
Fund of funds |
|
| 10. |
Global |