The most popular assets on Bestinvest
Who’s buying what on Bestinvest? Every month, we share which funds, shares, ETFs and Investment Trusts our clients are investing in the most.
The value of your investments and the income from them may go down as well as up, and you could get back less than you invested.
The lists are provided for information purposes only. They should not be taken as a personal recommendation and are not intended to provide advice. All clients should carry out their own research and get financial advice before investing if unsure.
Most purchased funds by our clients
July 2025
| Rank | Name | Type |
| 1. |
UK All Companies |
|
| 2. |
Fund of funds |
|
| 3. |
Fund of funds |
|
| 4. |
Global |
|
| 5. |
Global |
|
| 6. |
Fund of funds |
|
| 7. |
North America |
|
| 8. |
Technology and Technology Innovation |
|
| 9. | Vanguard LifeStrategy 100% Equity Fund | Global |
| 10. | Fundsmith Equity Fund |
Global |
Source: Bestinvest. Note: the top 10 is based on the number of “buys” during the month.
Most purchased shares by our clients
July 2025
| Rank | Name | Type |
| 1. |
Aerospace & Defense |
|
| 2. | Taylor Wimpey PLC |
Household Goods |
| 3. | Technology | |
| 4. |
Life Insurance |
|
| 5. |
Automotive and Energy |
|
| 6. |
Food Pharmacy Retail |
|
| 7. | Mining | |
| 8. | Fidelity Special Values PLC |
UK All Companies |
| 9. | MicroStrategy Inc |
Technology |
| 10. | Metals Exploration PLC |
Mining |
Most purchased Exchange Traded Funds (ETFs) by our clients
July 2025
| Rank | Name | Type |
| 1. | Vanguard S&P 500 UCITS ETF | North America |
| 2. |
Commodities and Natural Resources |
|
| 3. |
Global |
|
| 4. |
Commodities and Natural Resources |
|
| 5. |
Commodities and Natural Resources |
|
| 6. |
North America |
|
| 7. |
UK All Companies |
|
| 8. |
Commodities and Natural Resources |
|
| 9. | iShares Core S&P 500 UCITS ETF |
North America |
| 10. | Global |
An ETF is an Exchange Traded Fund and an ETC is an Exchange Traded Commodity.
Most purchased Investment Trusts by our clients
July 2025
| Rank | Name | Type |
| 1. |
UK Equity Income |
|
| 2. |
Global |
|
| 3. |
Technology and Technology Innovation |
|
| 4. |
Technology and Technology Innovation |
|
| 5. |
Global Equity Income |
|
| 6. | City of London Investment Trust PLC |
UK Equity Income |
| 7. | Templeton Emerging Markets Investment Trust PLC | Global Emerging Markets |
| 8. |
Renewable Infrastructure |
|
| 9. |
Structured Finance |
|
| 10. | F&C Investment Trust PLC |
Global |
Most purchased for monthly investment savings
July 2025
| Rank | Name | Type |
| 1. |
Fund of funds |
|
| 2. |
Fund of funds |
|
| 3. |
Fund of funds |
|
| 4. |
Global |
|
| 5. |
Global |
|
| 6. |
Global |
|
| 7. |
North America |
|
| 8. |
UK All Companies |
|
| 9. |
Global |
|
| 10. |
Fund of funds |