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Best selling assets

November 2025 October 2025 September 2025 August 2025 July 2025 June 2025 May 2025 April 2025 March 2025 February 2025 January 2025

The most popular assets on Bestinvest

Who’s buying what on Bestinvest? Every month, we share which funds, shares, ETFs and Investment Trusts our clients are investing in the most.

The value of your investments and the income from them may go down as well as up, and you could get back less than you invested.

The lists are provided for information purposes only. They should not be taken as a personal recommendation and are not intended to provide advice. All clients should carry out their own research and get financial advice before investing if unsure.

Most purchased funds by our clients

December 2024

Rank	Name	Type
1.	TM Natixis Loomis Sayles U.S. Equity Leaders Fund	North America
2.	Fidelity Index World	Global
3.	Vanguard FTSE Developed World ex UK Equity Index Fund	Global
4.	Legal & General Global Technology Index Trust	Technology and Technology Innovation
5.	Legal & General US Index Trust	North America
6.	Evelyn Adventurous Portfolio	Fund of funds
7.	Vanguard LifeStrategy 100% Equity Fund	Global
8.	Evelyn Maximum Growth Portfolio	Fund of funds
9.	Evelyn Growth Portfolio	Fund of funds
10.	Vanguard LifeStrategy 80% Equity Fund	Global

Source: Bestinvest. Note: the top 10 is based on the number of “buys” during the month.

Most purchased shares by our clients

December 2024

Rank	Name	Type
1.	MicroStrategy Inc	Technology
2.	NVIDIA Corp	Technology
3.	Tesla Inc	Automotive and Energy
4.	Palantir Technologies Inc	Technology
5.	BAE Systems PLC	Defense and Aeronautics
6.	Aviva PLC	Insurance
7.	Legal & General Group PLC	Life Insurance
8.	Amazon.com Inc	Retail
9.	International Consolidated Airlines Group SA	Tourism and Leisure Services
10.	Helix Exploration PLC	Mining

Most purchased Exchange Traded Funds (ETFs) by our clients

December 2024

Rank	Name	Type
1.	Vanguard S&P 500 UCITS ETF	North America
2.	Invesco Physical Gold ETC	Commodities and Natural Resources
3.	Invesco EQQQ Nasdaq-100 UCITS ETF	North America
4.	Vanguard FTSE All-World UCITS ETF	Global
5.	iShares Physical Gold ETC	Commodities and Natural Resources
6.	SPDR S&P 500 UCITS ETF	North America
7.	iShares Core MSCI World UCITS ETF	Global
8.	Invesco FTSE RAFI US 1000 UCITS ETF	North America
9.	iShares Core S&P 500 UCITS ETF	North America
10.	iShares S&P Small Cap 600 UCITS ETF	North America Smaller Companies

An ETF is an Exchange Traded Fund and an ETC is an Exchange Traded Commodity.

Most purchased Investment Trusts by our clients

December 2024

Rank	Name	Type
1.	JPMorgan Global Growth & Income PLC	Global Equity Income
2.	Scottish Mortgage Investment Trust PLC	Global
3.	Allianz Technology Trust PLC	Technology and Technology Innovation
4.	Alliance Witan PLC	Global
5.	JPMorgan American Investment Trust PLC	North America
6.	F&C Investment Trust PLC	Global
7.	Renewables Infrastructure Group Ltd	Renewable Infrastructure
8.	HgCapital Trust PLC	Private Equity
9.	Ashoka India Equity Investment Trust PLC	India/Indian Subcontinent
10.	Polar Capital Technology Trust PLC	Technology and Technology Innovation

Most purchased for monthly investment savings

December 2024

Rank	Name	Type
1.	Evelyn Growth Portfolio	Fund of funds
2.	Evelyn Adventurous Portfolio	Fund of funds
3.	Fundsmith Equity Fund	Global
4.	Evelyn Maximum Growth Portfolio	Fund of funds
5.	Fidelity Index World Fund	Global
6.	Vanguard LifeStrategy 100% Equity	Global
7.	TM Natixis Loomis Sayles U.S. Equity Leaders	North America
8.	HSBC American Index Fund	North America
9.	Evelyn Maximum Growth Portfolio	Fund of funds
10.	Legal & General Global Technology Index	Technology and Technology Innovation