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It’s time in the market, not timing the market!

A common mantra in investing circles is “it’s about time in the markets, not timing the markets”. In other words, the best way to make money is to stay invested for many years, rather than worrying about the best time to invest. We examine the case for staying invested over the long term.

Published on 19 May 20229 minute read

Written by Tom White

What is market volatility?

Before looking at why or how people try to time the markets, it is important to consider stock market volatility. This is a mathematical measure of the erratic up-and-down movements we see in share prices. Volatility is often what unnerves first-time investors who have grown used to the certainty of money in the bank.

Consider a company like Unilever. The consumer goods giant has dozens of brands from Dove to Domestos, which it makes and sells in countries across the globe from Canada to Cameroon. Its share price reflects how each of those products are selling in each of those markets, as well as investors’ best guesses for how those products will perform in the future. These factors constantly change, so its share price will naturally move up and down to reflect those changes – volatility.

Can diversification help with volatility?

One way around this volatility is to diversify – in other words, buy lots of shares. Buying any one company can be a rollercoaster ride but buying lots of them smooths out some of the ups and downs. For example, if your Netflix shares are suffering as economies open up and people leave their homes more, your Starbucks shares might be doing better as people start to socialise and drink their coffees again.

The simplest way to diversify is to buy a fund – an active fund might have 50 stocks in its portfolio, while passive ‘tracker funds’ can buy hundreds of stocks covering a whole stock market. But even if you own every company in a market, the fact remains that markets themselves are volatile, at times very volatile.

What causes market volatility?

Apart from how companies themselves are doing, markets also reflect confidence in the wider economy. Economic growth, interest rates and inflation can all have an impact even at the best of times, and that’s before we get on to less predictable events like a banking crisis or a pandemic. Introducing confidence also brings in another factor, human emotion, which is both hard to predict and prone to fluctuation.

So how do I avoid volatility?

Staying in cash

  • One way to avoid volatility is not to invest at all. Savings accounts guarantee you your money back, plus interest. However, removing stock market risk carries its own risk: inflation. Its power can be seen in the steady increase in the price of most goods – from a first-class stamp to a four-bedroom house.

    Low interest rates mean that if your money is kept in cash, it might not keep pace with inflation. Your account balance will still go up, but you’ll be losing money in ‘real’ terms (in other words, losing spending power). Conversely, companies can often beat inflation simply by raising their prices, so investing has the potential to outpace inflation and give you a ‘real’ return over the long term.

Timing the market

  • Some investors try to beat volatility in another way, by trying to time the market. This involves trying to second-guess the ups and downs, with the hope that they will buy when prices are low and sell when they are high. Nobody wants to lose money, so why not simply invest when times are good and sell out when times are bad?

    The answer is that it’s extremely difficult. If everybody knew bad news was around the corner, they would already have sold their shares and markets would already have fallen.

    Those who do sell out ahead of a crisis make headlines precisely because they’re so rare – think of the US housing market crash in 2008. The small number of investors who predicted it were portrayed by film stars in The Big Short, while the lives of the millions who lost money were quietly ignored by Hollywood.

Sitting on the side lines during volatile markets

  • A less extreme example of timing the markets is sitting on the side lines during periods of volatility and waiting for things to improve. And with issues such as Brexit, the US/China trade war and the pandemic causing higher market volatility in recent years, many people have been doing just that.

    However, those who did this missed out on some of the best ever years to be invested, like 2016 when global markets rose +29.0% or 2019 when they were up +23.4% [1].  When bad news dominates the headlines, the good news that drives profits and share prices higher is easy to miss.

Missing the best days in the market

Keeping your money in cash can seem wise when markets drop sharply, but it can lead to a different error. Timing the market carries the risk of missing the ‘good’ days when share prices increase significantly. And historically, many of the best periods for stock markets have occurred during periods of extreme volatility.

For instance, between May 2008 and February 2009 in the depths of the global financial crisis the MSCI World index of leading global companies dropped by -30.4%. By the end of 2009 it had bounced back +40.8%. Anybody who pulls money out in the early stages of a volatile period could miss these good days, as well as potentially locking in some losses.

The importance of time in the market

Instead of trying to time the market, we believe that spending time in the market is more likely to give you good returns over the long term. Of course this means experiencing the bad days as well as the good, but history has shown that there tends to be more of the good days and over time this difference tends to mount up significantly.

For instance, the MSCI World index of leading global companies has delivered average annual returns of +11.1% since it was launched in 1969. It has been a bumpy ride at times, but we believe that successful investing requires being patient and taking a long-term view, riding out the short-term ups and downs for the chance of a much better return over longer periods of time.

The chance of investment losses reduces over long periods of time

You can see evidence of this trend by looking back at how the stock market has performed in the past. We calculated the minimum and maximum annualised returns that you could have received by investing in the global stock market for every single 1, 3, 5 or 10-year period since 1970*. The results are shown in this chart.

Source: Lipper for Investment Management, as at 30 April 2022. Past performance is not a guide to future performance.
*Based on the performance of the MSCI World index from 1970 to 2022, across calendar years, with annualised returns.

The first bar shows that the returns from one-year periods (such as from 1970 to 1971) were extremely varied. Investing for one year could have given you a return between -35.9% and +69.9%. This demonstrates the volatility that can be seen in stock markets over the short term.

But over three and five-year periods this dispersion is much lower. And over ten-year periods (such as from 1970 to 1980), annualised returns ranged from -1.0% to +23.7%. Not only did the index rise in almost all ten-year periods, but the range of potential annual returns was much narrower.

Although the past can’t be taken as a reliable indicator of the future, this does suggest that investing for longer periods of time decreases the chance of overall losses. On top of this, it suggests that short-term stock market volatility tends to cancel itself out over longer periods of time, giving more consistent long-term returns.

The power of compounding

One of the reasons that long-term investing has the potential to deliver such great returns is the power of compounding – the snowballing effect of your returns generating more returns over time. Einstein allegedly called compounding the eighth wonder of the world, and some simple examples show what he meant

Compounding is mostly achieved through dividend payments, which can be reinvested into more and more shares over time. However, you can also see its effect when companies invest their profits to grow their business – this generally results in greater profits going forward, and a higher share price. A prime example is Amazon. The company has never paid a dividend, instead reinvesting its profits into its IT systems and distribution network, turning itself into a trillion-dollar business in less than 25 years.

An example – what would happen if you invested at the worst possible time?

The power of this historical upwards trend can also be seen if you consider a fictional investor that has invested at the worst possible times over the last 40 years. If they had invested £10,000 into the global stock market at the peaks before each of the following events:

  • Black Monday in 1987
  • The Dotcom bubble bursting in 2000
  • The Global Financial Crisis in 2007
  • The Chinese stock market crash in 2015
  • The pre-pandemic peak in February 2020


Their original £50,000 investment would today be worth £277,756** – a profit of over £225,000! Of course, past performance isn’t a reliable indicator of future performance, but it demonstrates how strongly markets have risen over the long term, even for a very unlucky investor.

**Source: Lipper for Investment Management, MSCI World Index gross of charges, as at 26 April 2022.

Why now could be the right time to invest

While steep falls in your investments can be unnerving, it’s important to bear in mind that short-term volatility is the price you must pay for the chance of higher long-term returns. Rather than try and second-guess market movements, a better strategy is to ride them out and invest for the long term. Your choice of portfolio should reflect your individual circumstances. However for those who are going to invest, the answer to the question “When is the best time?” is almost always “Now!”

How Bestinvest can help you

Our Coaches are on hand to help you with your investments. Qualified financial planners, they have the expertise to discuss what’s happening in the markets, give your existing investment portfolio a health check and talk through your goals and plans.

Find out more and book online


[1] Lipper for Investment Management, 2016 – 2019.

[2] Morningstar


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