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Best selling assets

Full Year 2025 December 2025 November 2025 October 2025 September 2025 August 2025 July 2025 June 2025 May 2025 April 2025 March 2025 February 2025 January 2025

The most popular assets on Bestinvest

Who’s buying what on Bestinvest? Every month, we share which funds, shares, ETFs and Investment Trusts our clients are investing in the most.

The value of your investments and the income from them may go down as well as up, and you could get back less than you invested.

The lists are provided for information purposes only. They should not be taken as a personal recommendation and are not intended to provide advice. All clients should carry out their own research and get financial advice before investing if unsure.

Most purchased funds by our clients

January 2025

Rank	Name	Type
1.	Fidelity Index World	Global
2.	TM Natixis Loomis Sayles U.S. Equity Leaders Fund	North America
3.	Evelyn Growth Portfolio	Fund of funds
4.	Fundsmith Equity Fund	Global
5.	Evelyn Adventurous Portfolio	Fund of funds
6.	Legal & General Global Technology Index Trust	Technology and Technology Innovation
7.	Evelyn Maximum Growth Portfolio	Fund of funds
8.	Legal & General US Index Trust	North America
9.	Vanguard FTSE Developed World ex UK Equity Index Fund	Global
10.	Vanguard LifeStrategy 100% Equity Fund	Global

Source: Bestinvest. Note: the top 10 is based on the number of “buys” during the month.

Most purchased shares by our clients

January 2025

Rank	Name	Type
1.	NVIDIA Corp	Technology
2.	MicroStrategy Inc	Technology
3.	Taylor Wimpey PLC	Household Goods
4.	Palantir Technologies Inc	Technology
5.	Tesla Inc	Automotive and Energy
6.	Helix Exploration PLC	Mining
7.	International Consolidated Airlines Group SA	Tourism and Leisure Services
8.	Rolls-Royce Holdings PLC	Aerospace & Defense
9.	JD Sports Fashion PLC	Retailer
10.	Greggs PLC	Food Pharmacy Retail

Most purchased Exchange Traded Funds (ETFs) by our clients

January 2025

Rank	Name	Type
1.	Vanguard S&P 500 UCITS ETF	North America
2.	Invesco Physical Gold ETC	Commodities and Natural Resources
3.	iShares Physical Gold ETC	Commodities and Natural Resources
4.	SPDR S&P 500 UCITS ETF	North America
5.	Vanguard FTSE All-World UCITS ETF	Global
6.	Invesco EQQQ Nasdaq-100 UCITS ETF	North America
7.	iShares Core MSCI World UCITS ETF	Global
8.	iShares Physical Silver ETC	Commodities and Natural Resources
9.	iShares Edge MSCI World Minimum Volatility UCITS ETF	Global
10.	iShares Core S&P 500 UCITS ETF	North America

An ETF is an Exchange Traded Fund and an ETC is an Exchange Traded Commodity.

Most purchased Investment Trusts by our clients

January 2025

Rank	Name	Type
1.	JPMorgan Global Growth & Income PLC	Global Equity Income
2.	Allianz Technology Trust PLC	Technology and Technology Innovation
3.	Scottish Mortgage Investment Trust PLC	Global
4.	F&C Investment Trust PLC	Global
5.	Ashoka India Equity Investment Trust PLC	India/Indian Subcontinent
6.	Greencoat UK Wind PLC	Renewable Energy Infrastructure
7.	Alliance Witan PLC	Global
8.	Polar Capital Technology Trust PLC	Technology and Technology Innovation
9.	HgCapital Trust PLC	Private Equity
10.	JPMorgan American Investment Trust PLC	North America

Most purchased for monthly investment savings

January 2025

Rank	Name	Type
1.	Evelyn Growth Portfolio	Fund of funds
2.	Evelyn Adventurous Portfolio	Fund of funds
3.	Evelyn Maximum Growth Portfolio	Fund of funds
4.	Fundsmith Equity Fund Portfolio	Global
5.	Fidelity Index World Fund	Global
6.	TM Natixis Loomis Sayles U.S. Equity Leaders	North America
7.	Vanguard LifeStrategy 100% Equity	Global
8.	Legal & General Global Technology Index	Technology and Technology Innovation
9.	Legal & General US Index Trust	North America
10.	HSBC American Index Fund	North America